Growth Marketer
Tavus is an AI research lab and operating company focused on Human Computing, offering real-time human-like AI PALs, multimodal models, developer APIs, and a no-code PAL Maker.
About Tavus
Tavus builds foundational AI models for perception, conversational understanding, voice, and human rendering. Its current offerings include the Conversational Video Interface developer API, PAL Maker for no-code AI-human creation and deployment, and managed enterprise PAL solutions for use cases such as recruiting, healthcare, sales, education, and onboarding.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own growth initiatives from discovery through long-term adoption. You will analyze customer journeys, develop and run experiments, launch acquisition and lifecycle campaigns, optimize conversion, and improve onboarding and product-led growth. You will define success metrics, report learnings, and build scalable growth processes and playbooks.
Requirements
- Experience owning measurable growth outcomes for B2B SaaS, developer tools, API-first technology, or fast-growing startups
- Understanding of acquisition, activation, retention, and monetization
- Analytical ability to identify opportunities, prioritize, and measure success
- Experience with paid acquisition, lifecycle marketing, conversion rate optimization, and product-led growth
- Understanding of funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods
- Ability to combine strategic planning with tactical execution
- Strong messaging and communication skills
- Ability to operate effectively in a fast-paced, autonomous environment
- Interest in AI
Responsibilities
- Drive growth strategies across acquisition, activation, conversion, retention, and expansion
- Develop audience insights and turn them into targeted campaigns
- Analyze customer journeys to identify friction points and conversion opportunities
- Build and manage an experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications
- Launch and optimize paid and organic acquisition campaigns
- Improve website and landing-page conversion through testing, segmentation, positioning, and calls to action
- Create lifecycle campaigns that drive sign-up, value realization, active usage, qualified opportunities, and long-term adoption
- Partner with Product to improve onboarding, feature adoption, and product-led growth loops
- Deliver creative experiences using live demos and personalized video campaigns
- Collaborate with Sales to improve lead quality, nurture, routing, and MQL-to-pipeline conversion
- Define success metrics, build reporting, and communicate progress and learnings
- Lead growth initiatives from hypothesis through execution, analysis, and scaling
- Build and document scalable growth processes, systems, and playbooks
Benefits
- Equity
- Flexible working with regular in-person collaboration in San Francisco
- Unlimited PTO
- Comprehensive healthcare coverage
- Equipment stipend
- Professional development stipend
- Team events and offsites