B2B Performance Marketing Manager
Reap helps businesses access financial services by providing stablecoin-enabled corporate cards and cross-border payment solutions without traditional banking requirements.
Funding history
About Reap
Reap helps digital-led businesses manage payments by providing stablecoin-enabled financial infrastructure. With it, businesses can access corporate credit cards without bank accounts, make cross-border payments using stablecoins, and manage expenses globally. Reap serves Web3 companies and traditional businesses seeking efficient payment solutions.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own and operate the paid acquisition stack across Google Ads, Meta, LinkedIn, Reddit, and programmatic channels; optimize budgets, bids, creative, unit economics, tracking, traffic quality, automation, ABM campaigns, incrementality testing, and competitor search strategy using campaign data, SQL, spreadsheets, and AI tools.
Requirements
- 5+ years of hands-on B2B paid acquisition experience
- Experience deploying more than $1M cumulatively
- Experience running $50K+ monthly accounts
- Evidence of materially reducing channel CPL or CAC
- Attribution literacy
- Fluency across 8+ marketing tools
- Fast experiment cycles and predefined kill triggers
- Comfort with SQL and spreadsheets
- Experience with fintech, payments, SaaS, or crypto/web3 audiences is a plus
Responsibilities
- Manage Google Ads, Meta, LinkedIn Campaign Manager, Reddit, and programmatic campaigns
- Structure accounts and manage budgets, bids, and creative testing
- Analyze marginal and blended CPL, CAC, payback windows, and ROAS
- Implement GTM, GA4, server-side tracking, UTM discipline, and HubSpot conversion events
- Query campaign data using SQL and Metabase
- Filter bots, fake leads, and disposable email addresses
- Automate bid management, budget pacing, anomaly alerts, and reporting
- Execute ABM campaigns and coordinate qualified handoffs to sales
- Run holdout groups, geo splits, and lift tests
- Develop competitor-intelligence search strategies
Benefits
- Flexible remote work
- Insurance coverage after probation
- Reap Card stipend
- Remote setup allowance
- Use of AI tools at work