Senior Manager Communications and Social Media

Skills

About the Role

You will lead social media strategy and external communications in Singapore. You will develop content and campaigns, build media relationships, manage thought leadership and executive communications, monitor performance and sentiment, strengthen brand reputation, and coordinate responses to communications issues.

Requirements

• 10–15 years of experience in social media communications public relations brand or integrated marketing
• Experience in financial services fintech technology or regulated industries is desirable
• Experience developing and executing social media strategies across platforms
• Strong understanding of channel-specific content audiences and formats
• Track record of building brand presence and engagement through social media
• Experience with PR strategies media plans thought leadership and executive communications
• Strong media relations experience across Singapore or APAC
• Strong writing and storytelling skills
• Ability to explain complex business financial or technical topics clearly
• Strong commercial awareness
• Ability to work autonomously in a lean environment
• Understanding of culture social trends and the evolving media landscape

Responsibilities

• Own the Singapore social media strategy content pillars and governance
• Establish social media KPIs reporting frameworks and benchmarks
• Manage the always-on social media calendar and execution
• Develop social-first storytelling and culturally relevant content
• Advise stakeholders on social channels content and audiences
• Monitor social trends platform developments and emerging formats
• Analyze social performance audience behavior and engagement trends
• Use social listening to identify conversations opportunities and risks
• Report social performance and recommendations to leadership
• Own the Singapore PR and external communications strategy
• Build relationships with journalists editors and industry voices
• Develop and execute PR plans for initiatives campaigns products and announcements
• Write and oversee press releases media materials and executive messaging
• Develop thought leadership opportunities
• Track media coverage share of voice sentiment quality and relevance
• Shape brand reputation and consistent external messaging
• Prepare senior spokespeople for media and thought leadership
• Lead communications planning and responses to reputational issues
• Coordinate with marketing product and commercial stakeholders