Head of Content & Media

Alpaca is a brokerage infrastructure company providing developer APIs for stocks, options, fixed income, and crypto trading, plus tokenization infrastructure for TradFi–DeFi markets.

San Mateo, California, United States
About Alpaca

Alpaca provides API-first brokerage infrastructure for fintechs, institutions, algorithmic traders, and developers. Its offerings include Broker API, Trading API, market data, self-clearing brokerage services, crypto services, and the Instant Tokenization Network for in-kind minting and redemption of tokenized assets.

View jobs by Alpaca

Skills

About the Role

Build and lead an AI-first content engine and establish a distinctive editorial voice across financial services, investing, technology, and global markets. Create podcasts, video series, newsletters, interviews, research, events, and social content while managing planning, production, distribution, audience growth, measurement, and optimization. Develop executive thought leadership, editorial governance, and a high-performing content and media function.

Requirements

  • 10+ years of content marketing experience
  • 3+ years leading and building teams in a high-growth B2B technology or fintech environment
  • Outstanding storytelling and editorial judgment
  • Experience with AI-native content creation tools and marketing automation
  • Experience developing executive thought leadership and category-defining narratives
  • Data-driven approach to business impact and cost efficiency
  • Clear communication and stakeholder alignment
  • Experience in fintech, financial services, developer tools, or highly technical industries
  • Hands-on experience building podcast-first or multimedia content programs
  • Experience standing up and leading a content team
  • Familiarity with the developer and investing infrastructure ecosystem

Responsibilities

  • Build the media brand strategy and editorial voice
  • Lead the content team and AI-first content operating system
  • Build and manage the podcast platform
  • Develop podcast and video programming
  • Create original editorial franchises and repeatable content formats
  • Own content planning, production, publishing, distribution, and measurement
  • Use AI and automation to scale content creation
  • Develop executive thought leadership
  • Establish editorial standards, production processes, and governance
  • Track audience growth, engagement, and business impact
  • Build and lead the content and media team

Benefits

  • Health benefits
  • Stock options
  • One-time USD $500 home-office setup
  • USD $150 monthly stipend via a Brex Card