Senior Demand Generation Manager
Marqeta is a card-issuing and payment-processing technology company. Its platform helps fintechs, financial institutions, and technology companies build and manage debit, credit, prepaid, and virtual card programs.
About Marqeta, Inc.
Marqeta provides a modern, API-driven card issuing platform for embedded payment and financial-service experiences. It offers card issuing and processing, virtual cards, Just-in-Time funding, dynamic spend controls, PCI-compliant widgets, fraud and risk tools, tokenization, data insights, and program management. Its customers use the platform for consumer and commercial payments, digital banking, credit, supplier payments, expense management, and commercial banking solutions.
Skills
About the Role
You will lead demand generation strategy across North America and EMEA, creating and optimising full-funnel campaigns for commercial and enterprise sales. You will manage a Demand Generation Manager, partner with sales and marketing functions, and use performance data to improve pipeline generation, attribution, and reporting.
Requirements
- 8+ years of experience in B2B demand generation, performance marketing, or growth marketing
- Experience managing or mentoring others
- Experience with B2B enterprise sales motions and ABM campaigns
- Track record of delivering pipeline through integrated programs across multiple regions or markets
- Understanding of paid media, events, SEO/AEO, and outbound marketing support across the sales funnel
- Commercial understanding of marketing influence on deal progression and revenue outcomes
- Experience with Salesforce and Marketo or similar automation platforms
- Ability to interpret marketing data, share performance results, and influence cross-functional teams
- Ability to build programs from scratch without fully defined playbooks
Responsibilities
- Own demand generation strategy and performance across global sales segments
- Manage and develop a Demand Generation Manager
- Plan, execute, and optimise integrated regional demand generation campaigns
- Lead strategy across paid media, events, media partnerships, email, SEO/AEO, and outbound prospecting
- Partner with ABM, automation, and sales enablement functions to deliver pipeline
- Translate field insights and campaign data into program recommendations
- Establish and lead a structured testing agenda
- Partner with marketing operations on tracking, attribution, and reporting
- Report regional and global program performance to marketing and sales leadership
Benefits
- Premium private medical and dental coverage
- Generous time off program with floating holiday days
- Retirement savings program with company contribution
- Equity and Employee Stock Purchase Program
- Monthly remote-work stipend
- Annual development stipend
- Family-forming benefits
- Up to 20 weeks of parental leave
- Wellbeing programs
