Growth and Marketing
Mural Pay helps businesses transfer money internationally by providing stablecoin and traditional payment infrastructure across the Americas.
Funding
About Mural Pay
Mural Pay helps global businesses transfer money across borders by providing stablecoin payment infrastructure and traditional banking rails. With it, users can send payouts, accept pay-ins, manage invoicing, and access virtual accounts. Mural Pay focuses on connecting businesses across the Americas with fast, compliant cross-border payment solutions.
Skills
About the Role
You will shape and execute the growth and marketing strategy across the United States and Latin America. You will identify, test, and scale acquisition channels; build measurement, attribution, and funnel systems; and develop partner referral pipelines. You will lead conference and event activity, including logistics, side events, and outcome tracking. You will own LinkedIn, social, content, and media efforts for English- and Spanish-speaking audiences, using AI tools to distribute content while maintaining an authentic voice. You will work directly with founders and senior leadership to refine positioning and turn marketing activity into qualified pipeline.
Responsibilities
- Own the full growth funnel and identify high-leverage acquisition channels
- Run structured experiments across outbound, inbound, partnerships, SEO, paid marketing, and community
- Build dashboards and attribution models that connect marketing activity to revenue outcomes
- Measure qualified leads, pipeline contribution, conversion rates, and customer acquisition cost
- Identify and activate partner channels across Latin America
- Lead the strategy, logistics, side events, and outcome tracking for fintech and infrastructure conferences
- Build event series including dinners, product demonstrations, and founder meetups
- Own LinkedIn strategy and broader social media presence for English- and Spanish-speaking audiences
- Create and distribute content using AI tools
- Drive media strategy, secure podcast and press opportunities, and build fintech media relationships
- Build scalable templates, playbooks, dashboards, and content systems
