VP of Growth
Bitstack is a Bitcoin savings app designed to help people save effortlessly in Bitcoin. It provides an alternative to traditional savings accounts, which are impacted by inflation, by allowing users to build capital in what they describe as a secure, rare, and self-developing asset. The company's goal is to democratize access to Bitcoin for wealth creation and economic freedom. The mobile app enables users to save and invest in Bitcoin effortlessly, offering features like buying/selling Bitcoin from €1, investing spare change via round-ups, and scheduling recurring purchases. The platform is regulated and available in multiple European countries.
Funding
About Bitstack
Bitstack is a mobile application designed for effortless saving and investment in Bitcoin. The app allows users to buy and sell Bitcoin starting from €1, invest spare change through round-ups on purchases, or set up recurring buys (hourly, daily, weekly, monthly). It also facilitates sending and receiving Bitcoin to other Bitstack users or external Bitcoin addresses. Bitstack is licensed as a Crypto-Assets Service Provider (CASP) with the French Financial Markets Authority (AMF) and operates as an agent of Xpollens, an electronic money institution. The service is available in several European countries, including France, Germany, Spain, and Italy. Bitstack was created to offer an alternative to traditional savings, which lose value over time due to inflation. The company aims to make it easy for people to build solid, healthy capital through Bitcoin to fund their life goals. The founders state their mission is to democratize access to Bitcoin, which they see as key to wealth creation and economic freedom, allowing everyone to take control of their money and protect their future. Their guiding values are customer focus, inclusivity, staying focused on their mission, and transparency.
Skills
About the Role
You will define and lead the long-term growth strategy, building scalable systems for acquisition, activation, retention, referrals, monetization, and international expansion. You will embed growth into the product, optimize onboarding and lifecycle journeys, scale acquisition channels across Europe, lead go-to-market launches, and recruit and develop Growth and Marketing leaders.
Requirements
- Experience scaling a consumer product from hundreds of thousands to millions of users
- Experience building and leading high-performing Growth organizations
- Experience owning acquisition, activation, retention, and monetization
- Experience working with Product, Engineering, and Data
- Experience leading international expansion
- Experience managing significant marketing and growth budgets
- Experience recruiting leaders and building high-performance teams
- Fintech experience is a strong plus
- Crypto experience is not required
Responsibilities
- Define the long-term growth strategy
- Build scalable acquisition, activation, retention, and monetization systems
- Improve LTV/CAC and unit economics
- Establish experimentation as a core capability
- Partner with Product and Engineering to embed growth into the product
- Improve onboarding, referrals, lifecycle journeys, pricing, engagement, and retention
- Build compounding growth loops
- Scale paid acquisition across Europe
- Build SEO, ASO, influencer, partnership, affiliate, and referral channels
- Discover and validate new growth opportunities
- Lead go-to-market strategies across Europe
- Develop repeatable playbooks for launching and scaling new markets
- Work with local market leaders to accelerate adoption
- Recruit and develop Growth and Marketing leaders
Benefits
- Fully remote work
- Office access in Paris (Bourse)
- Flexible working hours
- Health insurance with 100% employer contributions
- Monthly team activities
- Annual offsites
- Swile meal vouchers
- Stock options
