Growth Marketing Lead
CoinTracker helps users track crypto portfolios and generate tax reports by connecting to exchanges and wallets.
About Cointracker
CoinTracker helps cryptocurrency investors manage their portfolios and tax obligations by automatically importing transactions from multiple exchanges and wallets. Users can track real-time portfolio performance, generate tax reports, and export data to tax software platforms.
Skills
About the Role
You will own full-funnel growth outcomes, including paid acquisition strategy, targeting, budgets, creative briefs, and measurement. You will design and operate AI-native workflows that connect tools, data, and actions; produce and test high-volume direct-response creative; oversee SEO and content; partner on lifecycle marketing; and define, defend, and update the attribution model.
Requirements
- 5+ years of performance marketing, growth, or marketing engineering experience at a consumer SaaS, fintech, marketplace, or DTC company
- Experience owning and delivering growth targets
- Experience shipping production systems that run autonomously and improve over time
- Experience writing high-performing copy and producing creative
- Ability to build, defend, and update attribution models tied to incremental business outcomes
- Fluency with LLMs, no-code or low-code tools, agents, evaluations, and workflow orchestration
- Experience running rapid, low-cost experiments
- Hands-on execution experience
Responsibilities
- Own paid acquisition strategy, targeting, budgets, creative briefs, and measurement
- Design and ship AI-native growth systems
- Write, produce, and test direct-response creative
- Oversee SEO and content with agency and in-house partners
- Partner with lifecycle on reactivation, retargeting, and engagement
- Define, defend, and update the attribution model
- Own full-funnel growth outcomes
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Life insurance
- Paid time off