Lead Product Marketing Manager
Carta provides an intelligent platform for private capital operations, connecting data, workflows, and people. Its products support equity management, fund administration, portfolio analytics, compliance, tax, and related services for companies, funds, investors, and legal teams.
About Carta
Carta operates a platform for private capital that helps companies, private equity and venture capital firms, limited partners, and other financial organizations manage portfolios, move money, and model investment scenarios. Its offerings include equity and cap table management, valuations, compensation, liquidity, fund administration, fund tax, SPVs, deal CRM, portfolio valuations, loan operations, LP analytics, compliance, contracts, and attorney-led legal services. Carta combines software, AI capabilities, and expert human services for private capital workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will translate private markets expertise into product positioning, create sales enablement assets, develop outbound product marketing strategy, coordinate go-to-market campaigns, shape segment and persona messaging, track launch and enablement performance, support expansion plays, provide feedback for product development, and represent product narratives at events.
Requirements
- 8+ years of hands-on product marketing or go-to-market experience
- SaaS fintech experience is preferred
- Product marketing experience serving venture capital or similar investor types is preferred
- Ability to work collaboratively in a fast-paced changing environment
- Creative problem-solving ability
- Ability to diagnose problems and develop solutions
- Excellent communication skills
- Ability to distill complex strategies into actionable value propositions
Responsibilities
- Develop positioning for private markets finance personas and buying groups
- Create sales decks battlecards objection-handling guides one-pagers and demo narratives
- Build and execute outbound product marketing strategy with Sales
- Plan and prioritize product marketing investments
- Partner with Demand Generation and Integrated Marketing on outbound campaigns
- Develop segment and persona messaging using customer research competitive intelligence and field feedback
- Track launch and enablement usage and conversion performance
- Collaborate on upsell and cross-sell programs
- Provide structured customer and seller feedback for the product roadmap
- Represent product narratives at customer events kickoffs and industry conferences
Benefits
- Equity for full-time roles
