Lead Generation Specialist - Web3 & AI Domain

Skills

About the Role

You will act as the first point of contact for leading protocols, decentralized applications, infrastructure projects, and AI-driven crypto ventures. You will research and qualify high-potential prospects, run outbound outreach campaigns across multiple channels, and pass along qualified opportunities to the Business Development team. You will use automation and enrichment tools to streamline your prospecting workflow, nurture leads through exploratory conversations, and keep the CRM fully updated with your activities and progress. You will collaborate closely with cross-functional teams to refine ideal customer profiles, messaging, and lead scoring, and you will stay on top of trends across Web3, AI, and emerging tech to keep your outreach sharp and effective.

Requirements

• 2+ years of lead generation, data research, or SDR experience in a Web3, AI, crypto, or blockchain-focused company
• Deep understanding of the Web3 ecosystem, including DeFi, DAOs, NFT projects, wallets, exchanges, and L1/L2 chains
• Proficiency with CRM tools, lead bases, AI automation, account-based strategies, and outreach tools
• Proven success in high-ticket cold outreach, qualifying leads, and passing high-quality opportunities to the Sales team
• Excellent communication skills (written and verbal)
• Self-starter, proactive, and able to thrive in a remote-first Tier-1 company

Responsibilities

• Research, identify, and qualify high-potential crypto projects and Tier-1 partners
• Perform outbound prospecting via email, Telegram, LinkedIn, Discord, and Twitter/X
• Leverage automation and enrichment tools to streamline prospecting
• Conduct exploratory conversations with prospects to understand needs and qualify interest
• Maintain regular touchpoints to move leads through the prospecting funnel
• Create Telegram groups to facilitate sales engagement and pre-close education
• Document and track all activities, notes, tasks and updates in the CRM
• Provide weekly reports on lead pipeline metrics, outreach performance, and market insights
• Work with cross-departments to pass along qualified leads and understand their requirements
• Collaborate with BD and marketing to refine ICP, messaging, and lead scoring
• Support ABM/ABS campaigns and ICP-targeted initiatives
• Stay up-to-date with trends across Web3, AI, and emerging tech ecosystems
• Monitor AI automation and sales enablement tools to enhance outreach efficiency
• Analyze the competitive landscape and identify strategic opportunities

Benefits

• Remote-first setup with flexible hours
• Structured onboarding