Head of Marketing
Skills
About the Role
You will lead and grow the marketing function, building and mentoring a high-performing team and managing external agencies and PR. You will develop and execute multi-channel product marketing strategies with emphasis on high-impact offline channels, social media and influencer initiatives. You will monitor and analyze campaign metrics, continuously refine messaging for segments, identify and close marketing partnerships, establish and manage country marketing budgets, optimize customer acquisition costs, and oversee consistent brand communications. You will travel periodically to operating markets to inform and validate marketing activities.
Requirements
- Fluency in English and French
- At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar
- Experience developing or executing B2C marketing strategies in Africa
- Willingness to travel frequently to operating markets
- Strong storytelling skills in writing and verbally
Responsibilities
- Lead the marketing team
- Build and mentor a high-performing marketing team
- Foster cross-department collaboration to prioritize and execute marketing activities
- Manage relationships with external marketing agencies and PR teams
- Develop and execute multi-channel product marketing strategies
- Prioritize and run high-impact offline channels including billboards, radio and BTL activations
- Create and execute social media and influencer strategies
- Monitor and analyze marketing metrics to measure and improve campaign effectiveness
- Continuously refine messaging across channels and target segments
- Identify and secure marketing partnerships
- Establish and manage marketing budgets for each country
- Optimize customer acquisition costs in collaboration with growth teams
- Oversee brand communications and ensure consistency across touchpoints
- Travel to operating markets periodically
Benefits
- Yearly $1,200 coworking meetup stipend
- Subsidised health insurance for employees and dependents (varies by country)
- Retirement contributions (varies by country)
- Six months fully paid parental leave and subsidised fertility assistance
- Flexible vacation (most take 21-30 days per year)
- $10,000 annual charitable donation matching