Performance Marketing Expansion and Localization Manager
Skills
About the Role
You will coordinate market entry and scale performance marketing in new territories. You will adapt global creative concepts into high-performing localized assets, localize funnels and user journeys, and ensure cultural and linguistic optimization from ad click to checkout. You will vet and manage local agencies to meet CPA and ROAS targets, audit campaigns regularly, and optimize bidding, campaign structure, and tracking to improve performance.
Requirements
- 3+ years in performance marketing (agency or in-house)
- Proven experience scaling campaigns across multiple regions
- Hands-on experience with Google Ads and Meta Ads
- Familiarity with TikTok and X ad platforms
- Native-level fluency in at least one language other than English
- Strong analytical skills and ability to translate data into insights
- Ability to work independently in a fast-paced environment
Responsibilities
- Coordinate market entry and scale performance marketing in new territories
- Adapt creative concepts into localized scripts, copy, and visuals
- Localize and optimize the conversion funnel and user journey
- Vet, manage, and oversee performance of local agencies
- Audit and optimize ad campaigns, bidding strategies, and tracking
Benefits
- Option to receive part of compensation in bitcoin
- Flexible working hours
- Possibility of working from home
- Renovated offices with gym and recreational facilities
- MultiSport card
- Company mobile tariff
- Free parking