B2C Product Marketing Manager

Skills

About the Role

You will own SEO and GEO as acquisition channels, defining content strategy, search intent and on-page optimization. You will design and execute B2C marketing strategies aligned with product roadmaps, build user segments, and run acquisition, activation, retention, and reactivation campaigns. You will develop and maintain a marketing calendar, lead email marketing and automation, collaborate with stakeholders to shape campaigns and GTM plans, analyze channel performance and present recommendations, and track competitors and market trends to refine product messaging.

Requirements

• 5+ years in B2C marketing within crypto or fintech industry in the US Market.
• Previous experience owning SEO/GEO initiatives: content strategy, keyword and intent research, on-page optimization, and performance tracking.
• Proven experience leading SEO/GEO agencies and translating technical insights into marketing and product decisions.
• GTM experience expanding consumer products into new regions or languages.
• Demonstrated success building and scaling lifecycle programs, especially email and in-product messaging.
• Proven experience running GTM strategies and coordinating across different stakeholders.
• Strong analytical skills and comfort working with product and data teams to uncover insights.
• Excellent copywriting and storytelling across email, social, and in-app surfaces.
• Proficiency with CRM and automation platforms.
• A self-starter attitude with a hands-on execution mentality.

Responsibilities

• Own SEO and GEO acquisition
• Design and execute B2C marketing strategy
• Build user segments for acquisition, activation, retention, and reactivation
• Develop and maintain a marketing calendar
• Lead email marketing execution and automation
• Collaborate with stakeholders to shape campaigns
• Analyze performance across channels and recommend actions
• Track competitor positioning and market trends
• Execute GTM plans for new feature releases

Benefits

• 22 days annual leave plus 6 company days and bank holidays
• Comprehensive health insurance plans
• Performance-based incentives
• Flexible work schedule and remote work options
• Modern offices and co-working spaces across 6 countries
• Working equipment