Marketing Specialist
Skills
About the Role
You will manage the full marketing and growth funnel across acquisition, activation, retention and referral. You will design and run structured growth experiments, operate and optimise performance marketing channels (Google, Meta, LinkedIn, X), and develop email, in-app and push automations. You will analyse funnels and user behaviour with analytics tools, build clear dashboards for core KPIs, collaborate with product and engineering on onboarding and activation, and develop SEO, referral and partnership initiatives based on data-driven insights.
Requirements
- Demonstrable experience in growth marketing or performance marketing
- Analytical and results-oriented working style
- Experience with GA4, Google Tag Manager and A/B testing
- Affinity for data, experimentation and continuous optimisation
- Ability to work independently and take responsibility
- Interest in crypto, investing or fintech (experience with regulated products is a plus)
- Good communication skills in Dutch and English
Responsibilities
- Manage the full marketing and growth funnel (acquisition, activation, retention, referral)
- Design and run structured growth experiments
- Manage and optimise performance marketing channels (Google, Meta, LinkedIn, X)
- Develop and improve email, in-app and push automations
- Analyse funnels and user behaviour using analytics tools
- Build dashboards for core KPIs
- Collaborate with product and engineering on onboarding and activation
- Develop SEO, referral and partnership initiatives
- Translate data and insights into concrete actions and priorities
Benefits
- Hybrid work within the Netherlands