Product Marketing Lead, Platform
Skills
About the Role
You will own the go-to-market strategy and positioning for core platform offerings, define messaging and competitive differentiation, and translate technical capabilities into clear business value. You will partner with product to shape roadmap priorities, enable and train sales with compelling materials, lead product launches end-to-end, create thought leadership content, and collaborate with design to produce visuals that communicate technical architecture.
Requirements
- 7-10 years of product marketing experience in B2B technology or financial services
- Strong understanding of enterprise sales cycles
- Experience marketing complex technical products to enterprise buyers
- Exceptional written and verbal communication skills
- Proven track record of successful product launches and go-to-market initiatives
- Strong project management skills and ability to drive cross-functional initiatives
Responsibilities
- Drive the product marketing strategy for platform offerings, including positioning, messaging, and competitive analysis
- Partner with product teams to shape roadmap priorities based on market insights and customer feedback
- Develop sales enablement materials and train sales teams on platform positioning
- Lead product launches from planning through execution, coordinating cross-functional stakeholders
- Create thought leadership content to establish market positioning
- Translate technical capabilities into clear business value propositions
- Collaborate with design teams to create visuals that communicate technical architecture
Benefits
- Equity
- Annual bonus (10%)