GTM Narrative Lead

Skills

About the Role

You will be the keeper of the company story for customers, owning the narrative presentation end to end. You will write the storyline, script, and master deck yourself, keep them current with each model and product launch, and translate complex AI capabilities into customer outcomes. You will build a customer-insight loop, measure narrative use and impact, and align Product Marketing, Brand, Design, and Communications.

Requirements

• Product, corporate, or portfolio marketing background with a track record of writing company or portfolio-level narratives for B2B software
• Recent hands-on writing of master decks for executives and sellers
• Ability to turn technical capabilities into customer outcomes for C-level buyers
• Experience leading narrative updates for major launches on short timelines
• Experience building a customer-insight loop
• Experience measuring narrative use and impact
• Experience aligning teams without formal authority
• Regular use of AI tools
• Bachelor's degree or equivalent experience
• Expected in San Francisco or New York office at least 2 days a week

Responsibilities

• Own the company narrative presentation including storyline, master deck, speaker notes, and audience versions
• Translate complex research and product capabilities into customer outcomes
• Lead the narrative update for every major launch
• Build and run a customer-insight loop using win/loss reviews, call recordings, briefings, and usage data
• Partner with Product Marketing, Brand, Design, and Communications to align positioning and messaging
• Define and report on narrative usage and impact
• Build workflows with Claude for research, feedback summaries, drafting, and versioning

Benefits

• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Visa sponsorship