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GTM Lead, Digital Assets

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Eunice

Eunice is an AI analyst platform for due diligence and monitoring across digital assets and private markets. It helps institutions and issuers run token onboarding, compliance reviews, and portfolio monitoring with sourced, auditable outputs.

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About Eunice

Eunice provides an AI-driven analyst solution used for due diligence and ongoing monitoring across digital assets (crypto and RWA) and private markets. Its platform supports fast, compliant, global token onboarding (classification, rating, human review) across jurisdictions, as well as tailored portfolio monitoring and reviews for private market clients, codifying sourcing, diligence, investment committee, monitoring and reporting into reusable workflows. The company emphasizes that every output is sourced, uses multi-agent verification to harmonize cross-manager data onto one schema, and keeps a human-in-the-loop. It is built for institution-grade security and compliance, offering tenant isolation, end-to-end encryption, immutable audit trails, GDPR and SOC 2 Type II compliance, and SSO, and never trains on client data. Clients include institutions and issuers in crypto/digital assets and private markets, such as compliance teams at firms like FalconX. The company is legally named Reasoon Limited, trading as Eunice.

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Skills

About the Role

You'll own how Eunice goes to market on the digital assets side, from first conversation to signing contract. This is a growth sales role, but for a compliance product sold to regulated institutions, so credibility matters as much as hustle. You'll sell to compliance, legal, and risk leaders at exchanges, custodians, and trading firms, which is why you need to have lived in that world, not just sold into it. Your work will be roughly 50% owning and closing the pipeline, and 50% shaping the GTM motion, messaging, positioning, and the regulatory narrative that wins trust with buyers who are paid to be sceptical. You'll be the commercial engine for the digital assets business and have real influence over how the company expands, who it sells to, and how it tells its story in a market where credibility is everything.

Requirements

  • At least 1 year of quota-carrying or growth sales experience with a track record of closing and expanding accounts, ideally for a compliance, regulatory, or otherwise trust-heavy product
  • A legal, compliance, or regulatory background, or deep first-hand exposure to it
  • Strong commercial instincts paired with genuine subject-matter credibility
  • Exceptional written and verbal communication to explain complex regulation clearly to technical, legal, and business audiences
  • Comfortable with ambiguity and fast iteration

Responsibilities

  • Own the full sales cycle for digital asset clients including prospecting, qualification, demos, commercial negotiation, and close
  • Translate Eunice's compliance capabilities such as due diligence, risk monitoring, MiCA and SEC/CFTC workflows into business value for compliance, legal, and risk buyers
  • Act as a credible voice on the regulatory landscape in client conversations
  • Partner with founders and product on positioning, pricing, and which segments and jurisdictions to prioritise next
  • Feed front line insights back into the roadmap, including what's blocking deals and where the company wins and loses

Benefits

  • Visa sponsorship available