Growth Marketing Lead

Skills

About the Role

You will lead global performance marketing strategy and campaigns across acquisition, activation, retention, and demand generation. You will manage budgets and KPIs, partner on measurement and experimentation, develop scalable playbooks, and grow the growth marketing function.

Requirements

• 10+ years of growth or performance marketing experience at high-growth technology companies
• Experience leading a growth marketing function across channels
• Experience with self-serve and product-led B2B demand generation and consumer growth
• Experimentation and incrementality measurement expertise
• Ability to analyze marketing data
• Ability to work effectively with engineering teams
• Performance marketing knowledge

Responsibilities

• Own global performance marketing channel strategy, forecasting, targeting, and budget pacing
• Execute growth campaigns across acquisition, activation, and retention
• Build programs for consumers, developers, and businesses
• Lead self-serve and product-led B2B demand generation
• Partner on incrementality, holdouts, attribution, lifetime value, and payback
• Drive experimentation and translate results into scalable playbooks
• Partner on top-of-funnel experiments, tracking, and marketing technology
• Work with creative and product marketing functions to scale effective campaigns
• Present analysis and recommendations to senior leadership
• Lead and grow the growth marketing team

Benefits

• Equity donation matching
• Generous vacation
• Parental leave
• Flexible working hours