Growth Marketing Lead

Skills

About the Role

You will own full-funnel growth visibility from self-serve signups through the enterprise sales flow. You will set channel investment strategy, measure and re-rank channel ROI, evolve marketing tools and agency relationships, test new channels, and build and manage specialists and agencies as growth needs expand.

Requirements

• 8+ years of growth or performance marketing experience at a B2B company serving a developer-focused audience
• Experience with self-serve and enterprise motions
• Experience building full-funnel measurement connecting spend, signups, and pipeline
• Ability to rank, scale, or stop channels based on ROI
• Experience managing agencies and a marketing tool stack
• Experience identifying and launching new channels
• Experience collaborating with Product, Sales, SDR, Product Marketing, and Ecosystem Marketing
• Familiarity with AI-powered or AI-assisted growth initiatives
• Ability to work from the San Francisco or New York office three times per week

Responsibilities

• Own full-funnel visibility from self-serve signup through the enterprise sales flow
• Set channel investment strategy and allocate marketing resources using data
• Measure, rank, and reallocate investment across paid search, paid social, SEO, AEO, lifecycle, website, and partner channels
• Evaluate and evolve the marketing tool stack and agency relationships
• Identify, pitch, and test new channels and product-led growth signals
• Build and lead specialists and agencies as high-ROI areas require dedicated ownership
• Represent growth and channel performance in twice-yearly marketing planning and retrospectives

Benefits

• Equity
• Bonus
• Medical, dental, and vision coverage
• Gym reimbursement
• Home office build-out budget
• In-office group meals
• Commuter benefits
• Flexible time off
• Wellbeing and mental health perks
• HSA and FSA plans
• Fertility benefits
• 401k