Field Marketing Manager APAC

Skills

About the Role

You will build and lead the APAC field marketing function from scratch. You will create regional strategies, run events and ABM programs, align with sales on pipeline and revenue goals, manage partners, vendors, budgets, and measurement, and define and grow the regional team. You must have an existing right to work in Singapore and attend an office at least 25% of the time.

Requirements

• 14 or more years of B2B enterprise marketing experience across field marketing, ABM, and demand generation in APAC
• Enterprise sales-cycle and software-company experience
• Experience building and scaling field marketing and demand-generation programs
• Program optimization and attribution analysis
• International marketing experience across Asia Pacific
• Project management across multi-country programs
• Budgeting and financial management experience
• Existing right to work in Singapore
• Bachelor’s degree or equivalent education, training, or experience

Responsibilities

• Build and lead the APAC field marketing function
• Drive enterprise and startup field marketing programs
• Create and run events, partner programs, and ABM activations
• Align programs with territory, account pipeline, and revenue goals
• Establish lead-scoring, attribution, and ROI measurement frameworks
• Evaluate third-party events and create activation strategies
• Coordinate with global, solutions, and product marketing teams
• Manage partners, vendors, industry organizations, and regional budgets
• Define the regional team plan and hire and lead the function
• Improve programs through analysis, feedback, and data-driven optimization

Benefits

• Optional equity donation matching
• Generous vacation
• Parental leave
• Flexible working hours