Field Marketer - Southern Europe (Freelance)

Skills

About the Role

You will build the engine that fills the funnel for Southern Europe across two to three priority industries: healthcare, financial services, telco, and retail and e-commerce. You will plan and run executive dinners, roadshows, conferences and roundtables, manage budgets, and report on pipeline results.

Requirements

• 7+ years in B2B field, industry, or regional marketing with pipeline impact
• Deep experience marketing into at least two of healthcare, financial services, telco, retail and e-commerce
• Track record reaching enterprise buying committees on six and seven figure deals
• Fluency in Salesforce and marketing attribution
• Peer relationship with GTM
• Comfortable running executive dinners and speaking at events
• Budget and calendar discipline
• Willing to travel roughly a third of the time across Southern Europe
• AI-first working style

Responsibilities

• Build a repeatable program mix that creates net new pipeline
• Develop and execute the Southern Europe field plan from account strategy through budget, execution and attribution
• Partner with Enterprise and Strategic account executives on named account lists
• Design the program mix of executive dinners, conferences, roadshows, roundtables, advisory sessions and account-based plays
• Create vertical narratives with Product Marketing
• Manage event budgets and timelines and report pipeline created and cost per opportunity
• Analyze program performance in Salesforce and Dream Data
• Follow up with participants with GTM and growth teams
• Work with Paid Media and Demand Generation to amplify programs
• Own end-to-end execution with the events team

Benefits

• Annual learning and development stipend
• Annual social travel stipend
• Annual team offsite
• Monthly co-working stipend