Director of Growth Marketing

Skills

About the Role

You will design and build an AI native outbound engine from zero and own it permanently as a senior IC You will operate AI native workflows that scale pipeline generation without increasing headcount You will own signal intelligence and ICP targeting You will collaborate with other stakeholders on messaging strategy and campaigns You will own pipeline metrics end to end

Requirements

• Experience. 5–10 years in B2B GTM, revenue operations, or growth — with a strong track record of building outbound from scratch at a high-growth tech company
• Clay Expertise (Hard Requirement). Hands-on Clay power user. You've built multi-source enrichment waterfalls, AI-personalized sequences, and trigger-based workflows — not managed someone else who did
• Tool Stack Expertise. Deep fluency in the modern outbound stack: Clay, Smartlead or Instantly, Apollo or ZoomInfo, HubSpot or Salesforce, LinkedIn Sales Navigator
• AI-First Mindset (Hard Requirement). Strong AI-first orientation — you use AI to write, enrich, personalize, and optimize at every layer of the outbound motion
• Fintech Fluency. Background in fintech, payments, or financial infrastructure strongly preferred — you understand the buyer, the language, and the competitive landscape
• Writing Quality. Exceptional written communication — you write outbound copy that gets replies, not spam filters.
• Systems Thinking. Analytical and systems-oriented — you think in workflows, test hypotheses, and optimize based on data
• IC Orientation. Thrives as a senior IC — you're energized by owning a domain end-to-end and have no desire to climb into management

Responsibilities

• Permanent Ownership. Design and build outbound engine from zero and own it permanently as a senior IC
• Agentic by Design. Build and operate AI native workflows that scale pipeline generation without scaling headcount
• AI Native Execution. Own AI powered enrichment and AI personalized outreach at scale across email and LinkedIn
• Signal Intelligence. Build signal based trigger workflows such as YC batch launches, competitor job postings, funding rounds, treasury hiring signals
• ICP and Targeting. Define and continuously refine ICP across target segments such as fintechs embedded finance platforms regional banks
• GTM Partnership. Collaborate with the CBO on messaging strategy positioning and launch campaigns tied to the USD API
• Pipeline Ownership. Own pipeline metrics end to end including outreach volume reply rates meetings booked pipeline generated