Director Marketing Analytics
Marqeta is a card-issuing and payment-processing technology company. Its platform helps fintechs, financial institutions, and technology companies build and manage debit, credit, prepaid, and virtual card programs.
About Marqeta, Inc.
Marqeta provides a modern, API-driven card issuing platform for embedded payment and financial-service experiences. It offers card issuing and processing, virtual cards, Just-in-Time funding, dynamic spend controls, PCI-compliant widgets, fraud and risk tools, tokenization, data insights, and program management. Its customers use the platform for consumer and commercial payments, digital banking, credit, supplier payments, expense management, and commercial banking solutions.
Skills
About the Role
You will lead marketing analytics and define how marketing’s contribution to revenue is measured across complex enterprise B2B buying journeys. You will build trusted attribution, pipeline, revenue, forecasting, and reporting models; manage marketing analysts; and partner with Sales, Finance, Revenue Operations, and marketing functions on planning and investment decisions. You will maintain unified marketing data across core systems, develop executive-level narratives and reporting, establish experimentation and testing practices, and guide AI and automation initiatives for analytics.
Requirements
- 10+ years of enterprise B2B marketing, GTM, or growth analytics experience
- At least 3 years of people leadership experience
- Experience with ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys
- Expertise in B2B attribution modeling
- Knowledge of pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency
- Salesforce
- Marketo or HubSpot
- BI tools such as Tableau or Looker
- Data warehousing tools such as Snowflake or BigQuery
- Familiarity with ABM and GTM software such as Demandbase and 6Sense
- SQL
- Statistical modeling, regression analysis, and cohort analysis
- Experience in fintech, payments, embedded finance, SaaS, or financial services preferred
- Familiarity with AI and machine-learning applications in marketing analytics
Responsibilities
- Define and own B2B marketing attribution strategy
- Develop measurement frameworks trusted by Sales, Finance, and executive leadership
- Connect marketing programs and media investments to pipeline, revenue, deal velocity, win rate, and CAC outcomes
- Lead marketing analysts and establish operating rhythms, analytic standards, and career development frameworks
- Inform budget allocation, channel strategy, ICP prioritization, and campaign investment decisions
- Design measurement frameworks and testing protocols with marketing partners
- Own executive marketing reporting for the CMO, CFO, and Board
- Build and maintain unified marketing data infrastructure across Salesforce, Marketo, paid channels, and intent platforms
- Develop forecasting models for enterprise pipeline contribution from marketing investments
- Lead AI and automation strategy for marketing analytics
- Design statistically valid channel and campaign experiments
Benefits
- Annual bonuses for eligible employees
- Multiple health insurance options
- Flexible time off
- Retirement savings program with company contributions and after-tax contributions
- Equity in a publicly traded company
- Employee Stock Purchase Program
- Family-forming benefits
- Fertility support
- Up to 20 weeks of parental leave
- Free therapy sessions
- Financial, professional, and legal coaching
- Monthly remote-work stipend
