Marketing Manager CRM
RockWallet is a self-custodial, multi-currency cryptocurrency wallet for buying, selling, swapping, sending, receiving, and holding digital assets. It targets crypto-curious and beginner users, while also offering an OTC trading desk for institutional and high-net-worth clients.
About RockWallet
RockWallet provides a secure, user-friendly mobile cryptocurrency wallet designed to make digital asset management accessible. Its app supports self-custody and guides users through buying, selling, swapping, sending, receiving, and storing a curated range of digital assets, with account recovery and customer support. RockWallet is registered with FinCEN as a Money Services Business and offers U.S. users services including ACH purchases where available. It also operates a premium OTC desk for institutional and high-net-worth clients seeking larger digital-asset trades, liquidity, competitive pricing, and dedicated support.
Skills
About the Role
You will lead the day-to-day execution of CRM and customer communications across email, push, and in-app channels. You will build, test, schedule, and deploy campaigns; manage lifecycle flows and audience segments; maintain HubSpot workflows; develop responsive emails; monitor deliverability; and coordinate campaign delivery across internal stakeholders and external partners. You will support CRM initiatives for RockWallet and MNEE Pay, run A/B tests, resolve operational issues, and improve campaign processes.
Requirements
- 5–8 years of experience in CRM, email marketing, lifecycle marketing, or marketing operations
- Experience executing campaigns in HubSpot or similar CRM or ESP platforms
- Experience building and editing emails using HTML and CSS
- Knowledge of responsive email development, dark-mode rendering, and deliverability best practices
- Experience managing multiple campaign workstreams
- Experience using Asana, Jira, or Trello
- Experience with segmentation logic, customer data, and CRM workflows
- Experience generating reports and presenting to leadership
- Familiarity with AI tools
- Experience supporting fintech, crypto, payments, or regulated industries is an asset
Responsibilities
- Build, QA, schedule, and deploy email, push, and in-app campaigns
- Manage automated lifecycle flows, including onboarding, engagement, and re-engagement communications
- Execute product announcements, updates, promotions, newsletters, and feature-launch campaigns
- Maintain HubSpot workflows, automation logic, lists, segments, and campaign assets
- Troubleshoot campaign, segmentation, workflow, and data issues
- Build and edit responsive HTML and CSS email templates
- Monitor email rendering and deliverability
- Create and validate audience segments based on lifecycle stage, behavior, geography, acquisition source, and campaign objectives
- Manage campaign deliverables and workflows in Asana
- Coordinate campaign execution with internal stakeholders, agencies, and partners
- Execute A/B tests for subject lines, messaging, content structure, and send timing
- Support CRM execution for RockWallet and MNEE Pay
Benefits
- Work from home
- Comprehensive benefits package
- Work-life balance
