Senior Lifecycle Marketing Manager
GitLab is an AI-powered DevSecOps platform that unifies the entire software development lifecycle into a single application. It helps development, security, and operations teams to collaborate and deliver software more efficiently, with security integrated at every step. The platform is trusted by millions of users and a majority of the Fortune 100.
About GitLab Inc.
GitLab is a comprehensive, AI-powered DevSecOps platform that streamlines the entire software delivery process by unifying the development lifecycle into a single application. It integrates source code management, CI/CD, security, and monitoring to help teams build, secure, and operate software more efficiently. Key features include automated security scans built into the development pipeline and AI-driven tools like GitLab Duo for code suggestions and chat, which enhance developer productivity. GitLab serves a diverse client base, from startups and open-source projects to large enterprises, including over half of the Fortune 100. The platform aims to reduce complexity, accelerate delivery cycles, and strengthen security and compliance for its users.
Skills
About the Role
You will strategize, execute, and optimize data-driven lifecycle communications for product-led and self-service audiences. You will build automated journeys, develop conversion programs, lead campaigns from planning through analysis, collaborate with cross-functional partners, and use performance insights to improve lifecycle results.
Requirements
- 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company.
- Experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns.
- Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs.
- Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA.
- Email marketing expertise, including copywriting, editing, personalization, experimentation, and performance optimization.
- Experience using campaign, funnel, or product engagement data to improve results.
- Cross-functional coordination experience across Growth, Sales, Marketing Operations, Data, Product Marketing, and regional teams.
- Working knowledge of HTML and CSS for email design or troubleshooting.
Responsibilities
- Create, monitor, and improve automated lifecycle journeys and triggers.
- Lead lifecycle campaigns from planning through execution and performance optimization.
- Develop programs supporting free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths.
- Partner with Growth, Sales, Marketing Operations, Data, Product Marketing, Campaigns, and regional teams.
- Use performance insights to identify gaps and continuously optimize lifecycle programs.
- Apply email marketing best practices across creative, segmentation, personalization, deliverability, testing, and execution.
Benefits
- Benefits supporting health, finances, and well-being.
- Flexible Paid Time Off.
- Team Member Resource Groups.
- Equity compensation and Employee Stock Purchase Plan.
- Parental Leave.
