Associate Consumer Experience

Skills

About the Role

You will evaluate user pathways to identify friction and growth opportunities, using analytics, feedback, and experimentation to improve platform journeys and conversion. You will support lifecycle marketing and CRM operations through segmentation, campaign deployment, metric tracking, and marketing automation monitoring. You will collaborate across product, marketing, support, and design to contribute behavioral insights, roadmap recommendations, benchmarking, and competitive research.

Requirements

• Understand user experience principles and customer journey optimization.
• Analyze user behavior, engagement patterns, and drop-off points to make actionable recommendations.
• Have experience with user research, feedback collection, and testing methodologies.
• Be familiar with CRM platforms such as CleverTap, MoEngage, Appsflyer, and Plotline.
• Understand marketing automation, segmentation, and campaign execution.
• Interpret and optimize campaign performance metrics.
• Analyze user behavior, campaign results, and experience-related issues.
• Use Google Analytics, Adobe Analytics, or similar performance-tracking tools.
• Identify trends, gaps, and opportunities through data-driven insights.
• Communicate and collaborate effectively across functions.
• Present insights and recommendations clearly to stakeholders.
• Apply project management skills to drive experience-improvement initiatives.

Responsibilities

• Evaluate user pathways across the product suite to identify friction and growth opportunities.
• Partner with Product, Marketing, and Support to develop solutions that improve engagement and satisfaction.
• Use analytics, feedback loops, and experimentation to refine platform journeys and conversion logic.
• Promote a user-first approach in strategy development.
• Execute lifecycle marketing initiatives for personalized and timely user engagement.
• Support CRM activities through audience segmentation, campaign deployment, and metric tracking.
• Provide operational support for lifecycle tasks to maintain user outreach continuity.
• Monitor performance data and system integrity in marketing automation environments.
• Coordinate internal teams around experience-improvement goals.
• Collaborate with design teams to propose enhancements based on behavioral insights.
• Contribute data-driven input to product and marketing roadmaps.
• Conduct benchmarking and competitive research to identify industry standards.