Head of Marketing
Digital assets holding company building and incubating in the crypto space.
About Anagram
Anagram is a venture capital firm and incubator that builds and accelerates decentralized technology projects. They focus on investing in and developing innovative blockchain and crypto initiatives, particularly within the Solana ecosystem. Anagram aims to reorder economies into communities of distributed and individual ownership through their investments and incubation efforts.
Skills
About the Role
You will shape the online presence, branding, and go-to-market strategy for the holding company and its products. You will introduce products to the market, build their community, brand, and user base, and translate complex features into clear, compelling messaging. You will manage brand identity and communications, plan and execute product launches, create marketing collateral, and measure and optimize campaign performance for reach, engagement, and conversion.
Requirements
- Product marketing generalist skills with the ability to manage broader marketing, communications, and brand work
- 3+ years of product marketing experience, ideally at a crypto-native company
- Understanding of crypto technology and ecosystems, including experience using crypto-native products
- Understanding of product marketing in the crypto industry
- Experience across the full marketing funnel from awareness to retention
- Familiarity with Discord, Telegram, and X/Twitter
- Storytelling and copywriting skills
- Ability to work across multiple products in parallel
Responsibilities
- Review, develop, and manage brand identity and strategy for Anagram and its products
- Manage communications for Anagram and its launched products
- Plan and execute go-to-market strategies for new products
- Develop positioning and value propositions for developers, retail users, and institutions
- Create product explainers, website copy, one-pagers, blog posts, X posts, and presentations
- Track product marketing campaign performance and optimize reach, engagement, and conversion
