Chief Marketing Officer
Farcana is a Web3-enabled team-based hero shooter game with PvP battles, esports features, NFT assets, a Bitcoin prize system, and a player-driven in-game economy. It also operates the FAR token ecosystem, including token assets, vesting, staking, and airdrop features.
About Farcana
Farcana, operated by Dizzaract FZ LLC, provides a team-based third-person hero shooter game for PC. The game combines 4v4 PvP gameplay, unique heroes, esports participation, NFT assets, Bitcoin-backed rewards, and a Web3-integrated in-game economy. Its platform also supports FAR token-related functions such as account assets, wallet-based vesting, staking, and NFT-holder airdrop registration.
Skills
About the Role
You will build and lead the growth engine across AI, gaming, and digital products. You will define and execute global marketing strategy, develop positioning and go-to-market plans, lead acquisition and community initiatives, oversee marketing channels, establish measurement frameworks, and support launches and market expansion.
Requirements
- 10+ years of experience in marketing, growth, or brand leadership.
- Proven experience scaling technology, gaming, or consumer products.
- Strong understanding of growth marketing, performance marketing, and product marketing.
- Experience building and leading marketing teams.
- Strong analytical mindset and experience with data-driven growth strategies.
- Excellent communication and storytelling skills.
- Experience operating in fast-paced startup or scale-up environments.
- Strong understanding of digital ecosystems and consumer behaviour.
Responsibilities
- Define and execute the global marketing strategy across products.
- Build and lead a high-performing marketing organisation.
- Drive user acquisition, engagement, retention, and brand growth.
- Develop positioning, messaging, and go-to-market strategies.
- Lead community, creator, influencer, and partnership initiatives.
- Oversee performance marketing, content, social media, PR, and communications.
- Establish marketing KPIs, reporting frameworks, and attribution models.
- Collaborate with Product, Design, Data, and Engineering teams.
- Build scalable growth loops and acquisition channels.
- Support product launches and market expansion initiatives.
Benefits
- Relocation support to Abu Dhabi.
- Health insurance.
- Modern office located in Yas Creative Hub, Abu Dhabi.
