Director of Integrated Marketing
Skeps provides an enterprise credit orchestration and pay-over-time platform for merchants and financial institutions. Its platform connects businesses with multiple lending partners, delivers real-time pre-qualified financing offers, and supports embedded financing across online, in-store, POS, contact-center, and in-home sales channels.
Funding history
Investors
About Skeps
Skeps operates a lender-neutral enterprise platform that helps merchants and financial institutions manage financing programs, lender selection, routing strategies, reporting, and customer experiences. Its capabilities include Parallel Look multi-lender matching, digital prescreening, fraud and KYC/KYB workflows, digital cards, A/B testing, consumer UX customization, loan origination and management systems, and integrated servicing support. Skeps serves enterprise organizations in home improvement, retail, travel and hospitality, healthcare, veterinary, automotive, telecom, and other high-value industries.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Serve as a strategic partner and operational right hand to the Head of Marketing, connecting marketing strategy to execution across channels and verticals while supporting enterprise sales, coordinating operations, and using performance data to improve results.
Requirements
- 8–10+ years of experience in B2B integrated marketing, growth, and GTM roles.
- Background in financial services, fintech, enterprise SaaS, or consumer lending ecosystems.
- Familiarity with credit products, credit tier differentiation, waterfall and multi-lender environments, BNPL, and co-branded credit and debit programs.
- Experience owning end-to-end execution.
- Experience supporting enterprise sales teams with complex sales cycles.
- Experience working with cross-functional stakeholders in fast-paced, high-growth environments.
- Experience with ABM strategies and enterprise pipeline development.
- Experience with data-driven marketing, reporting, attribution, and ROI tracking.
Responsibilities
- Lead end-to-end integrated marketing campaigns across multiple verticals.
- Ensure consistent messaging across web, sales materials, PR, events, and outbound efforts.
- Translate strategy into actionable plans with deliverables and timelines.
- Develop vertical-specific messaging using consumer financing knowledge.
- Partner with sales and product to align messaging with merchant and lender needs.
- Build, edit, and deploy marketing assets.
- Support website updates, content rollouts, and campaign launches.
- Use HubSpot, CMS, and presentation tools to execute initiatives.
- Support enterprise pipeline development, sales enablement, ABM, and targeted outreach.
- Drive timelines, coordination, accountability, budget allocation, vendor deliverables, and campaign prioritization.
- Track campaign performance across the funnel and improve conversion, engagement, and ROI.
- Provide leadership updates on progress and impact.
Benefits
- Flexible remote or hybrid work arrangement