Brand and Content Strategist
Dust is an enterprise AI platform for creating, sharing, and operating agents connected to company knowledge, tools, and team workflows.
Distributed
Funding history
About Dust
Dust provides a multiplayer AI platform where organizations connect models, internal data, and business tools so people and AI agents can collaborate in shared, governed workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define and execute global brand and content strategy across social, video, customer, community, and editorial channels. You will create flagship stories, build content operations and partner programs, establish editorial standards, measure performance, and connect content programs to business outcomes.
Requirements
- 5-7+ years of content or brand strategy experience
- B2B software experience
- Brand building
- Content strategy
- Social content
- Video
- Community
- Storytelling
- Content measurement
- AI
- New York location
Responsibilities
- Own the content program across social, video, customer, community, and editorial channels
- Define content strategy, audience priorities, and channel distribution
- Develop content roadmaps and editorial standards
- Turn product launches, customer outcomes, and market shifts into stories
- Build customer storytelling and partner co-marketing programs
- Create playbooks, briefs, workflows, and a creative network
- Build AI-powered content operations
- Define and measure awareness, audience growth, engagement, influence, and qualified demand
- Partner on launches and integrated marketing programs
Benefits
- Flexible work-from-home discretion