B2B Marketing Manager Content and Social

Skills

About the Role

You will build an always-on B2B content calendar and create social-first programs, thought leadership, customer stories, product narratives, and industry content. You will translate priorities into briefs and distribution plans, use AI-assisted workflows, manage production from concept to launch, and optimize content using performance insights.

Requirements

• 6+ years of B2B content, social content, integrated campaign, thought leadership, or content marketing experience
• Knowledge of social-first content, including LinkedIn
• Experience translating complex business topics into content for professional audiences
• Content storytelling and audience-relevance skills
• Experience managing content calendars, campaigns, series, or always-on programming
• Experience using AI tools for content workflows
• Project management skills
• Experience collaborating with marketing, creative, communications, sales, product, or external partners
• Knowledge of brand voice, accuracy, approvals, and business context

Responsibilities

• Build and manage an always-on B2B content calendar
• Execute social-first content formats and content franchises for co-marketing programs
• Create content programs featuring industry perspectives, customer stories, partner stories, product narratives, and market insights
• Develop thought leadership content
• Support customer storytelling and case study efforts
• Translate business priorities into content concepts, briefs, series, and distribution plans
• Use AI tools and workflows for content development and production planning
• Manage content production workflows from concept through launch
• Coordinate internal creative teams, external partners, freelancers, and agencies
• Track content and social performance and refine topics, formats, messaging, and distribution

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning