B2B Lifecycle Marketing Manager
ElevenLabsVisit ElevenLabs website
AI voice technology company building lifelike speech synthesis and audio AI models.
About ElevenLabs
ElevenLabs is an AI voice company (elevenlabs.io) developing lifelike text-to-speech, voice cloning, dubbing and audio AI models used by millions of developers and enterprises.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own email, in-product, and nurture programs across B2B self-serve and enterprise funnels. Build lead scoring and segmentation systems, manage marketing-to-sales handoffs, run ABM programs, personalize workflows with AI, and measure pipeline and revenue influence.
Requirements
- 4+ years in B2B lifecycle, demand generation, or marketing automation.
- Deep proficiency in HubSpot workflows, scoring models, and nurture programs.
- Working knowledge of Salesforce and connected marketing and sales data.
- Experience with lead scoring and MQL, SQL, and PQL funnels.
- Experience running or supporting ABM programs.
- Strong analytical and funnel-metrics skills.
- Excellent cross-functional communication.
- AI-powered marketing workflows, developer or technical buyer marketing, product-led growth, and SQL are nice to have.
Responsibilities
- Design and optimize lifecycle and nurture campaigns across email, in-product, and owned channels.
- Own lead scoring and segmentation models in HubSpot.
- Manage the marketing-to-sales handoff with RevOps and Sales.
- Build and run ABM programs for target enterprise accounts.
- Use AI-driven workflows to personalize content and automate segmentation.
- Report on pipeline and revenue influence from lifecycle programs.
- Test and iterate on messaging, timing, and funnel triggers.
Benefits
- Annual professional development stipend
- Annual social travel stipend
- Annual company offsite
- Monthly co-working stipend