Lifecycle Marketing Manager, Campaign Strategy & Execution

Skills

About the Role

You will own lifecycle campaigns from strategy through execution and performance analysis. You will define audiences, journeys, channel plans, and metrics; build and launch email and in-product campaigns; run experiments; measure outcomes; and coordinate delivery across technical, creative, product, and marketing partners.

Requirements

• Experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution
• Experience leading complex cross-functional campaigns at scale
• Knowledge of customer journeys across activation, adoption, engagement, conversion, and retention
• Experience with Customer.io, Braze, Iterable, or Salesforce Marketing Cloud
• Audience segmentation, personalization, experimentation, and campaign measurement skills
• Ability to use data to prioritize opportunities and evaluate results
• Project leadership, risk management, and stakeholder communication skills
• 8+ years of relevant and transferable experience

Responsibilities

• Lead a portfolio of launch, one-off, and evergreen lifecycle campaigns
• Translate business and customer opportunities into campaign strategies, audiences, journeys, channel plans, and success metrics
• Develop onboarding, activation, adoption, collaboration, monetization, retention, and resurrection campaigns
• Create audiences and manage campaign build, QA, localization, launch readiness, and analysis
• Audit and improve existing lifecycle journeys
• Develop hypotheses and run segmentation, personalization, holdout, and A/B tests
• Measure activation, adoption, conversion, retention, and qualified-sales outcomes
• Coordinate campaign dependencies across cross-functional partners
• Create reusable templates, playbooks, and operating patterns
• Enable partner self-service while maintaining campaign quality standards

Benefits

• Equity