VP Product Marketing
Fireblocks is a digital asset infrastructure platform that helps financial institutions, fintechs, and businesses store, transfer, issue stablecoins, and manage digital assets securely.
Maintainer signals as of 9/2/2026
Funding history
About Fireblocks
Fireblocks provides digital asset infrastructure for financial institutions, fintechs, and businesses handling digital assets at scale. Users can secure custody, issue stablecoins, tokenize assets, process payments, and manage wallets through a unified platform. The platform uses multi-party computation cryptography with policy-based governance to secure private keys and automate transaction workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead product marketing strategy by developing market positioning messaging and launch plans across products markets and buyer types. You will engage customers partners and analysts to track market dynamics, support product adoption, create go-to-market enablement, and build AI-based systems for market intelligence self-service enablement and contextual campaigns. You will also set team objectives build organizational capabilities and lead by example.
Requirements
- 15+ years of experience in B2B SaaS product marketing
- Experience in financial services payments fintech or cybersecurity preferred
- 5+ years of team management experience
- Passion for and willingness to learn about digital assets and related financial use cases
- Strong storytelling
- Experience with segmentation buyer personas and positioning
- Experience designing AI-based systems for product marketing
- Excellent communication and consensus-building skills
- Willingness to be hands-on and lead by example
- Ability to thrive in an ambiguous fast-paced environment with autonomy
Responsibilities
- Engage customers partners and analysts to track market and competitive dynamics
- Own market positioning and messaging across markets and buyer types
- Partner with product management on roadmap strategy and product adoption
- Own launch strategy for positioning-changing products
- Set governance for other product launches
- Translate product and market strategy into go-to-market enablement
- Build AI-based systems for market intelligence launch autonomy self-service enablement and contextual campaigns
- Set team strategy and objectives
- Build a product marketing team with systems thinking and technical fluency
- Invest in team growth
