Vice President of Marketing

Skills

About the Role

You'll lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative. You'll establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops, and build a team culture that values speed, clarity, creativity, ownership, and high standards. You'll manage and mentor a team across multiple workstreams while staying close enough to the work to improve it directly, and grow the team thoughtfully. You'll own the editorial standard and shape narratives for Offchain, Arbitrum, and related products, translating technical capabilities into business outcomes. You'll partner with founders, executives, PR, product, BD, and ecosystem teams on communications and executive storytelling. You'll develop campaigns, partner marketing motions, market intelligence, measurement, reporting, budget management, and agency relationships.

Requirements

• Minimum 10 years of marketing experience, ideally in high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software.
• Minimum 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social, or GTM.
• Experience building structured, fast, and accountable marketing functions.

Responsibilities

• Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative.
• Establish priorities, roles, OKRs, launch calendars, review processes, and feedback loops.
• Build, manage, mentor, and grow a high-performing marketing team.
• Create operating structures for fast execution, clear decisions, cross-functional alignment, and measurable outcomes.
• Own the company's editorial standard and shape core market narratives.
• Translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders.
• Develop communications and executive storytelling across earned, owned, partner, and social channels.
• Build an editorial engine including essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises.
• Develop campaigns across owned, earned, paid, partner, and executive channels.
• Build partner marketing motions for strategic launches.
• Monitor market shifts, competitors, policy conversations, adoption, developer behavior, and media narratives.
• Define marketing measurement, reporting habits, data-informed improvements, and commercial impact.
• Manage budget and agency relationships.

Benefits

• Remote-first global workforce with NY office.
• Annual company offsite and team onsites.
• Professional reimbursement program for conferences, certifications, and more.
• Medical, dental, and vision coverage in the US and some other countries.
• 401k retirement plan and company match for US employees.
• Wellness stipend.
• Home office setup and ergonomic equipment program.