Marketing Manager
Wave Mobile Money is a financial technology company providing affordable mobile money services across Africa.
Funding history
About Wave Mobile Money Inc.
Wave Mobile Money builds and operates a mobile financial network intended to help make Africa the first cashless continent. Its consumer services enable users to deposit and withdraw money, send funds, pay bills, buy airtime, and access customer support through mobile applications and agents. Wave Business provides bulk payments, in-person merchant payments, cash collection tools, a business portal, and checkout APIs. The company serves consumers, agents, merchants, businesses, and other clients across multiple African countries.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Develop and execute marketing strategies, lead campaigns, improve customer acquisition and retention, manage projects and timelines, coordinate internal teams and external partners, create briefs, review creative work, maintain brand consistency, prepare reports, and manage agencies and vendors.
Requirements
- Bachelor's or Master's degree in Marketing, Business, Statistics, Economics, or a related field
- At least 8 years of relevant marketing experience
- Strong data and analytical skills
- Experience with BI tools and dashboards
- Experience managing market research initiatives
- Experience managing sponsorship or brand partnership portfolios
- Understanding of ATL and BTL sponsorship value
- Ability to work cross-functionally with global and local teams
- Excellent project management skills
- Strong communication and storytelling skills
- Experience working with external agencies and research suppliers
- Fluency in French and English
- Knowledge of The Gambia's consumer landscape, market dynamics, and media ecosystem
- Experience in mobile money, fintech, telecom, FMCG, or strategy and research consultancy
- Work authorization in The Gambia is required
Responsibilities
- Develop and execute marketing strategies aligned with business objectives
- Lead marketing campaigns from planning through execution
- Improve customer acquisition, engagement, and retention
- Own marketing projects, timelines, risks, and dependencies
- Coordinate internal teams and external partners
- Develop briefs and participate in creative reviews
- Ensure marketing materials align with brand standards and messaging
- Collaborate with Payments, Biz-dev, Sales, Product Marketing, and Support teams
- Draft marketing project and cycle reports
- Manage agency and vendor relationships
Benefits
- Health insurance for the employee and dependents
- 26 weeks of parental leave for mothers
- 4 weeks of parental leave for fathers
- Subsidized childcare
- Gym membership subsidies
- Fitness class subsidies
- Airtime reimbursement
- Free food
Hiring Process
Submit the application form with a resume in English and a cover letter describing your interest in Wave and the role. Applications are reviewed frequently.