CMO/VP of Marketing - Japan
Xsolla is a global video game commerce company providing payment processing, merchant-of-record services, monetization, publishing, distribution, fraud prevention, tax management, and direct-to-consumer tools. Its primary clients are video game developers, publishers, payment providers, creators, and players.
Maintainer signals as of 8/23/2026
Projects
About Xsolla
Xsolla provides tools and services for launching, promoting, selling, and monetizing video games across mobile, PC, web, and other platforms. Its offerings include global payments, Pay Station, Web Shop, Buy Button, SDKs, APIs, authentication, subscriptions, virtual goods, game keys, game distribution, cloud gaming, anti-fraud, tax compliance, player support, analytics, LiveOps, creator campaigns, loyalty, rewards, and publishing tools. Xsolla serves game developers and publishers worldwide, as well as payment providers and gamers.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own and lead Xsolla's full marketing agenda in Japan, including strategy, team building, budget management, brand, demand generation, field marketing, content, customer marketing, developer marketing, partner marketing, events, customer proof, and sales enablement.
Requirements
- 12+ years of marketing experience, including 7+ years in B2B marketing leadership.
- Experience building and leading a marketing function, including team building, budget ownership, and cross-functional delivery.
- Strong understanding of enterprise buying dynamics in Japan and Asia.
- Experience operating strategically and tactically in fast-moving, ambiguous environments.
- Experience leading and influencing in a matrixed organization.
- Business-level or native-level Japanese and native-level English proficiency.
- Strong communication, executive presence, stakeholder management, and influence skills.
- Experience managing budgets, agencies, vendors, events, and field or demand generation programs.
- Strong network and credibility in Japan's gaming, technology, or platform industry.
- Existing relationships with major Japanese game publishers, developers, or industry associations.
Responsibilities
- Create and drive Japan's marketing strategy across brand, demand generation, field marketing, content, customer marketing, developer marketing, and partner marketing.
- Build, lead, and mentor the marketing team in Japan.
- Manage the marketing budget, agencies, vendors, performance measurement, ROI, and pipeline reporting.
- Partner with Japan, regional, and global leadership and cross-functional teams on integrated programs.
- Localize global narratives, product launches, and brand strategy for Japan.
- Build executive relationships with Japanese publishers, developers, and industry bodies.
- Represent Xsolla at global, regional, and local video game industry events.
- Oversee local presence, sponsorships, thought leadership, planning cycles, and reporting cadence.
Hiring Process
AI-assisted application review may be used; after the final interview stage, background checks may be conducted where permitted by law.