Demand Generation Marketing Manager
Adyen is a Dutch financial technology company providing global payment acceptance.
Maintainer signals as of 9/25/2026
Projects
About Adyen
Adyen N.V. operates a unified financial technology platform for businesses. Its services cover online, in-person, and in-app payments; acquiring; payment methods; risk and authentication; platforms and marketplaces; payouts; card issuing; business accounts; capital; and liquidity management.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Plan, execute, and optimize account-based marketing campaigns across owned channels, paid media, and events to drive new customer acquisition and sales-accepted opportunities.
Requirements
- 3+ years of experience in B2B demand generation or integrated marketing.
- 5+ years of experience in marketing or a similar field.
- Proficiency with ABM and marketing automation tools.
- Analytical experience using data to optimize campaigns.
- Native spoken and written Swedish.
- Fluent spoken and written English.
- Willingness and ability to travel domestically and internationally 20% or more.
Responsibilities
- Plan, set up, and optimize account-based marketing campaigns.
- Use trade shows and company events to drive targeted prospect attendance.
- Design pre-event and post-event nurture tracks.
- Build segmented target-account lists with SDRs and Sales.
- Create messaging and creative tailored to target accounts and events.
- Build regional email programs, direct marketing efforts, and landing pages.
- Implement and scale localized acquisition strategies.
- Measure campaign and event effectiveness with analytics tools.
Hiring Process
Adyen aims to respond to applications within 5 business days. The interview process typically takes about 4 weeks, though timing may vary by role.