Demand Generation Marketing Manager
Adyen is a financial technology company providing a unified platform for payments, data, and financial products. It serves global enterprises, retailers, platforms, marketplaces, and other high-growth businesses.
Projects
About Adyen
Adyen provides payment processing and financial technology services through a single platform. Its offerings include online and in-person payments, payment methods, risk management, authentication, revenue optimization, issuing, payouts, liquidity management, embedded accounts, and capital. Adyen typically serves global enterprises, retailers, SaaS platforms, marketplaces, and other high-growth businesses.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will plan, execute, and optimize account-based marketing campaigns across owned channels, paid media, and events to drive new customer acquisition and sales-accepted opportunities. You will manage targeting, segmentation, messaging, event nurture, email programs, landing pages, global alignment, and campaign analytics in collaboration with sales and marketing teams.
Requirements
- 3+ years of experience in B2B demand generation or integrated marketing
- 5+ years of experience in marketing or a similar field
- Proficiency with ABM and marketing automation tools
- Analytical experience using data to optimize campaigns
- Native spoken and written Swedish
- Fluent spoken and written English
- Willingness and ability to travel domestically and internationally 20% or more
Responsibilities
- Plan, set up, and optimize 1:Many, 1:Few, and 1:1 account-based marketing campaigns
- Use trade shows and company events to drive targeted prospect attendance
- Design pre-event and post-event nurture tracks
- Ensure rigorous pipeline follow-up
- Identify high-priority target accounts with SDRs and Sales
- Build segmented lists based on market priorities
- Create messages and creative tailored to target accounts and events
- Collaborate with Digital Marketing on media strategies
- Build and run regional email programs and direct marketing efforts
- Optimize landing pages to convert interest into sales-accepted opportunities
- Implement and scale localized acquisition strategies
- Measure campaign and event effectiveness with analytics tools