Senior Staff Brand Marketing Manager

Skills

About the Role

You will refine and execute brand narrative and value propositions for enterprise and industrial markets. You will lead activations, campaigns, events, partnerships, agencies, and vendors; align storytelling with commercial initiatives; and measure brand-program performance through KPIs tied to business impact.

Requirements

• At least five years of experience in brand, field, or experiential marketing
• Experience executing and scaling brand programs that support commercialization and revenue growth
• Experience managing complex events and experiential programs involving physical products or large-scale hardware
• Ability to connect brand initiatives to pipeline and return on investment
• Stakeholder-management skills across technical, commercial, and executive teams
• Eligibility to work in the United States

Responsibilities

• Refine and execute the brand narrative for enterprise and industrial markets
• Translate robotics capabilities into customer value propositions
• Ensure consistent brand messaging across external channels and experiences
• Partner with Hyundai Motor Group on brand messaging, events, and asset coordination
• Manage external brand relationships and strategic partnerships
• Align brand storytelling with revenue-driving initiatives
• Lead demonstrations, showcases, partnerships, and experiential programs
• Manage external agencies and vendors
• Track and report KPIs for brand marketing programs

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Annual bonus structure