Brand Marketing Manager
All-in-one Philippine e-wallet and cryptocurrency exchange combining crypto trading with payments, bills, QR checkout, mobile load, and remittances.
Funding history
About Coins.ph
Coins.ph is a regulated digital-asset and payments platform operating under the Coins.ph brand. Its services include buying, selling, and holding cryptocurrency; peso wallets; bill payments; mobile load; QR payments; money transfers; and remittances. The current user agreement identifies Betur, Inc. and DCPay Philippines, Inc. as the entities doing business as coins.ph.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop and drive go-to-market brand strategy for brands and products. You will manage the brand marketing budget, evaluate incremental spending, and report investment impact. You will lead campaign development, brand positioning, messaging, channel strategy, sponsorships, and partnerships. You will work with growth, design, product, and creative stakeholders to align brand marketing strategies.
Requirements
- 3–5+ years of brand marketing experience
- Experience leading brand launches and marketing campaigns with business results
- Stakeholder relationship-building and influence
- Creative narrative and storytelling skills
- Experience testing, measuring, scaling, and optimizing marketing programs
- Portfolio management and strategic prioritization
- Project management and time management
- Communication, strategic thinking, and business judgment
Responsibilities
- Develop and drive go-to-market brand strategy
- Build brand awareness among crypto and mainstream audiences
- Manage the brand marketing budget and report investment impact
- Lead brand campaign development and coordination across audiences, channels, and functions
- Lead brand voice, positioning, messaging, and channel strategy
- Develop crypto-focused brand awareness, familiarity, and usage
- Establish brand awareness through sponsorships and partnerships
- Coordinate with growth, design, product, and creative stakeholders
