Ad Creative Strategist Creative Producer

Skills

About the Role

You will lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok. You will refine creative direction using campaign data, translate finance and crypto propositions into advertising messages, manage external creative partners, monitor competitor trends, and coordinate execution from concept through launch.

Requirements

• Extensive experience in performance advertising creative strategy and production
• Knowledge of finance and familiarity with crypto or digital assets
• Vendor sourcing, vetting, and project management skills
• English proficiency for communication and copywriting
• Data-driven creative optimization skills
• Creative storytelling and scriptwriting skills
• Strong English and Mandarin ability

Responsibilities

• Lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok
• Iterate creative direction using campaign data and conversion performance
• Translate finance and crypto product propositions into advertising messages
• Manage external creative agencies, production teams, and influencers
• Track industry and competitor creative trends
• Collaborate with media buying, design, and product teams from concept through launch

Benefits

• Learning and development programs
• Education subsidy
• Team-building programs and company events
• Wellness and meal allowances
• Healthcare schemes for employees and dependants