Senior Performance Video Creative
Payward, Inc. is the parent company and operating platform behind Kraken and a portfolio spanning trading, custody, payments, lending, tokenized assets, onchain finance, and benchmarks.
Maintainer signals as of 9/25/2026
Funding history
Investors
Projects
About Payward, Inc.
Payward operates unified financial infrastructure across crypto and traditional markets, including shared liquidity, risk and margin systems, collateral and settlement, compliance, and licensing. Its first-party portfolio includes Kraken, Kraken Pro, NinjaTrader, Breakout, xStocks, Payward Services, CF Benchmarks, Reap, Krak, Kraken Prime, Kraken OTC, Kraken Custody, and Bitnomial.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will concept, produce, edit, and deliver paid video campaigns across product launches, promotions, and always-on activity. You will tailor creative for each platform, use AI-assisted production workflows, localize assets across markets, interpret creative test results, and partner with marketing, compliance, and regional stakeholders to secure approvals.
Requirements
- 5+ years of performance video creative experience in a high-volume in-house team or performance agency
- Portfolio containing paid video work, full video cuts, an AI-generated or AI-assisted piece, and a tested concept
- Video production skills from concept through sound-designed final cut
- High-level command of generative AI video and image tools
- Platform-native knowledge of Meta, TikTok, and YouTube
- Experience with structured creative testing and metrics including thumb-stop rate, hook rate, CTR, CVR, CPA, and ROAS
- Knowledge of internet and meme culture
- Ability to work quickly through multiple reviews and late changes
- Experience working within regulatory constraints
- Copywriting skills for scripts and on-screen text
Responsibilities
- Own paid video creative across launches, campaigns, promotions, and always-on activity
- Build platform-native video for Meta, TikTok, YouTube, LinkedIn, Reddit, and X
- Concept and edit performance video into cross-format campaign asset sets
- Produce AI-generated and AI-assisted video and create reusable workflows
- Pitch culturally timely and internet-native concepts
- Version and localize video across markets, languages, formats, and regulatory requirements
- Use test results to develop new hooks, concepts, and cuts
- Create AI-assisted paid static creative when needed
- Partner with product marketing, compliance, and regional teams to obtain approvals
- Maintain high craft standards and organized production files
Benefits
- Equity
- Bonus
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
Hiring Process
May include job-related skills or work-style assessments.
