Senior Staff Social Media Manager

Skills

About the Role

You will lead full-funnel social media strategy and execution across organic and paid channels. You will publish content, build executive thought leadership, amplify campaigns and communications, generate leads, manage paid social programs, and use performance data to improve engagement, conversion, and pipeline outcomes.

Requirements

• At least 5 years of experience in social media, digital marketing, brand and communications, or demand generation
• Ability to drive leads and pipeline through social channels
• Understanding of paid social platforms, especially YouTube and LinkedIn
• Experience working cross-functionally with content and communications teams
• Experience analyzing campaign performance
• Writing and content skills
• Experience in high-tech, industrial, or relevant B2B industries
• Familiarity with account-based marketing strategies and tools
• Experience supporting executive social presence
• Experience with Sprout Social, marketing automation platforms, and CRM platforms
• Eligibility to work in the United States

Responsibilities

• Develop and execute full-funnel social media strategy
• Balance brand storytelling with performance-driven campaigns
• Manage day-to-day publishing across YouTube, LinkedIn, X, Instagram, and TikTok
• Build executive thought leadership and employee advocacy programs
• Develop influencer and employer-branding promotion strategies
• Distribute blogs, videos, and thought-leadership content
• Support public relations moments, announcements, and corporate storytelling
• Build paid and organic social lead-generation campaigns
• Support account-based marketing programs
• Plan and manage sponsored content, retargeting, and account-based targeting
• Test and optimize creative, audiences, and messaging
• Build reporting for engagement, reach, and audience demographics
• Track and optimize lead quality, cost per lead, and pipeline outcomes
• Identify high-performing content and share insights with marketing and communications teams

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Annual bonus structure