Senior Sales Lead Custody and Wealth Management
Payward, Inc. is the parent company and operating platform behind Kraken and a portfolio spanning trading, custody, payments, lending, tokenized assets, onchain finance, and benchmarks.
Maintainer signals as of 9/25/2026
Funding history
Investors
Projects
About Payward, Inc.
Payward operates unified financial infrastructure across crypto and traditional markets, including shared liquidity, risk and margin systems, collateral and settlement, compliance, and licensing. Its first-party portfolio includes Kraken, Kraken Pro, NinjaTrader, Breakout, xStocks, Payward Services, CF Benchmarks, Reap, Krak, Kraken Prime, Kraken OTC, Kraken Custody, and Bitnomial.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead global go-to-market efforts for institutional custody and B2B2C wealth solutions. You will own the full client lifecycle, grow assets under custody and revenue, develop commercial frameworks, manage enterprise and mid-market sales, and shape the product roadmap through structured client feedback.
Requirements
- 7+ years of experience building and scaling B2B or B2B2C revenue organizations in digital asset custody, wealth management, traditional custody and asset servicing, or regulated financial infrastructure
- Proven experience closing and expanding complex long-cycle institutional mandates
- Deep understanding of wealth management, custodian selection, operational due diligence, asset segregation, insurance, audit reporting, and multi-custodian mandates
- Experience structuring custody economics, including AUC-based pricing, minimums, revenue-share models, and multi-product agreements
- Commercial judgment, negotiation skills, and executive presence
- Experience building and leading global Sales and business development teams
- Experience implementing AI-first sales tooling, CRM discipline, and scalable go-to-market systems
- International experience and US and European market knowledge
- Conviction in crypto or transferable expertise in traditional custody, fund services, or prime brokerage
Responsibilities
- Lead the global custody go-to-market strategy across institutional segments
- Grow assets under custody and custody revenue while owning targets, forecasting, and pipeline discipline
- Develop commercial frameworks across custody, trading, yield, vault, and staking products
- Lead revenue generation for enterprise, mid-market, and crypto-native clients
- Own the client lifecycle from qualification through negotiation, onboarding, and expansion
- Build scalable custody and wealth-management revenue growth processes
- Partner with Product, Engineering, Security, Legal, Compliance, Risk, and Finance
- Expand custody operations across priority markets while accounting for licensing constraints
- Provide structured client demand to inform the product roadmap
Hiring Process
May include a job-related skills or work-style assessment.