Senior Product Marketing Manager
Crossmint helps users build blockchain applications by providing wallet infrastructure, payments, tokenization, and authentication tools.
Funding history
Projects
About Crossmint
Crossmint helps enterprises and developers build blockchain applications by providing wallet infrastructure, payment processing, tokenization, and authentication tools. With it, you can create wallets, process fiat-to-crypto payments, mint tokens, and authenticate users. Crossmint makes blockchain development accessible without requiring extensive cryptocurrency expertise.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own positioning, messaging, and go-to-market strategy for a technical product portfolio. You will lead launches, create sales enablement materials, conduct competitive and buyer research, and translate customer insights into messaging, pricing, packaging, and roadmap recommendations. You will partner across product, sales, customer success, demand generation, content, design, and PR to maintain a consistent market narrative.
Requirements
- 5–7+ years of B2B product marketing experience
- Experience in crypto, payments, or fintech
- Experience marketing payments infrastructure, stablecoins, or financial APIs to enterprise buyers
- Experience leading multi-product launches
- Excellent technical product writing skills
- Customer interview and insight synthesis skills
- Competitive intelligence experience
- Ability to work with technical and developer-facing buyers
- Cross-functional collaboration with product, sales, design, and content
Responsibilities
- Translate product capabilities into clear value for sales, marketing, and customers
- Own positioning and messaging across the product portfolio
- Lead end-to-end go-to-market planning for product launches
- Create launch content, coordinate press, and measure launch impact
- Build sales enablement materials including pitch decks, one-pagers, battlecards, demo scripts, and objection-handling guides
- Own competitive intelligence and win/loss programs
- Develop buyer personas and ICP research through customer and prospect interviews
- Inform pricing and packaging decisions with buyer insights
- Partner on case studies and maintain consistent narratives across campaigns, web, paid media, events, and PR
- Brief leadership, sales, and product on competitive shifts, customer trends, and category dynamics
Benefits
- Stock options
- Two annual performance reviews
- Unlimited flexible PTO
- Parental leave program
- Flexible work schedule
- Company laptop
- Home equipment allowance
- Daily commuting and/or meal stipend
- Three company-paid off-sites per year
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability insurance
- Long-term disability insurance
- 401(k) plan
- Access to AI tools and subscriptions
Hiring Process
Initial video call with a team member.