Senior Marketing Manager
Wave is a mobile money company reinventing financial services across Africa. It lets users deposit, withdraw, and pay bills for free, send money for a 1% fee, and buy airtime instantly, serving everyday consumers who need affordable, accessible banking.
Projects
About Wave
Wave offers mobile money services designed to make banking modern and affordable, primarily for underserved populations across Africa. Its core product allows users to deposit and withdraw money for free, pay bills for free, send money to anyone for only 1%, and buy airtime instantly, backed by toll-free customer support and strong security. Wave operates across numerous African markets including Burkina Faso, Cameroon, Cote d'Ivoire, DRC, Gambia, Malawi, Mali, Niger, Senegal, Sierra Leone, and Uganda, with a global team building what it describes as 'the future of money, Africa-first.' The company emphasizes a distinct hiring philosophy and culture rooted in transparency, mission-driven work, honesty, and rapid iteration, serving individual consumers and agents who rely on Wave for everyday financial transactions.
Skills
About the Role
You'll set marketing strategy and lead campaigns across channels, turning marketing into a measurable growth engine. This is a hands-on leadership role where you'll work closely with the Head of Marketing in Senegal to plan and execute projects, collaborate with cross-functional teams, and use data to continuously optimize marketing performance.
Requirements
- Fluent in French and English
- 10+ years of experience in marketing at an FMCG, tech start-up, telecom company, or similar
- University degree in relevant fields (marketing, communication, sales, business development, management)
- Work authorization in Senegal is required
Responsibilities
- Work closely with the Head of Marketing in Senegal to plan and execute projects and campaigns
- Create clear and actionable project briefs and documentation that lead and guide cross-functional teams in successful campaign production
- Collaborate with Brand, Design, and creative teams to ensure the production and delivery of assets and materials relevant to Wave Senegal's objectives in growth and brand awareness
- Build and refine the marketing funnel, lead scoring, and attribution to tie activity to results
- Use data to analyze and make strategic recommendations on new ways to optimize marketing programs
- Establish KPIs through dashboards and report results and insights
- Report on country-specific user personas and behaviors, benchmarks, and market analysis
Benefits
- Generous health insurance for yourself and your dependents
- Generous parental leave policies (26 weeks for mothers and 4 weeks for fathers)
- Subsidized childcare when you return to work
- Subsidized gym memberships and fitness classes
- Airtime reimbursement
- Free food
- Beautiful office space