Principal Product Marketing Manager
Elliptic offers comprehensive blockchain analytics and crypto compliance solutions. They provide advanced digital asset data and intelligence to help a wide range of clients, including financial institutions, crypto businesses, and government agencies, with crypto compliance and forensic investigations. Their services are designed for the next-generation of blockchain ecosystem builders.
Projects
About Elliptic
Elliptic provides advanced blockchain analytics, digital asset data, and intelligence for crypto compliance and forensic investigations. Their solutions cater to a wide range of clients, including financial institutions, crypto businesses, government agencies, law enforcement, and regulators. Elliptic's platform leverages a massive dataset of over 100 billion data points, covering 99% of global trading volume and over 1 billion crypto addresses, to offer enterprise-grade risk management. Key features include automated compliance through APIs, on-chain and cross-chain screening, transaction monitoring, and investigative tools. The company aims to simplify compliance, reduce risk, and lower costs for its clients, while also providing professional training and educational resources to build expertise in the crypto space.
Skills
About the Role
You'll serve as the local product marketing expert in the US, refining Elliptic's global messaging, driving go-to-market initiatives, and representing the voice of the US customer across the organization. You'll shape the competitive story against key players, craft messaging that wins market share and accelerates ARR, and create product narratives that position Elliptic as the intelligence platform of choice for institutions operating at scale. You'll work closely with stakeholders across Product, Marketing, Sales, and Customer Success to translate strategy into GTM execution, from launches to enablement to analyst relations, and you'll act as a visible storyteller and spokesperson for Elliptic at field events, in media, and in analyst briefings.
Requirements
- 7+ years of experience with a proven track record of category creation or competitive displacement in B2B SaaS
- Direct experience going head-to-head against dominant US incumbents and shaping the winning narrative
- Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments
- Excellent written and verbal communication along with storytelling finesse and executive presence
- Experience leading cross-functional GTM programs that bridge Product, Sales, and Global Marketing
- Commercial acumen and ability to connect category perception shifts directly to pipeline and win-rate
- Experience marketing compliance solutions or blockchain analytics platforms
- Background in financial services, risk management, or digital assets
- Exposure to global scale-up environments where the company was the challenger, not the incumbent
- Familiarity with AI-enabled market analysis and research tools
- Experience working in a high-growth, global technology environment
- Experience in global organisations or geographically distributed teams
- Experience scaling brand presence in a high-growth or Series C+ tech company
Responsibilities
- Own Elliptic's competitive positioning and market narrative, differentiating the platform from entrenched incumbents
- Develop and champion a platform-level narrative tying together Elliptic's products and data capabilities
- Build and maintain a real-time view of local competitor strategy, messaging, and product direction
- Turn competitive insights into offensive campaigns and sales enablement assets
- Partner with Product, Sales, and Marketing leadership to translate strategy into GTM execution
- Lead creation of category-defining content including thought leadership, customer success stories, and technical deep dives
- Act as a visible storyteller and spokesperson at field events, media, and analyst briefings
- Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation