Product Marketing Manager
Ripple provides crypto and blockchain solutions for enterprises, enabling global financial entities to move, manage, and tokenize value. They focus on improving existing financial systems through partnerships and regulatory compliance, with products used in over 50 countries.
About Ripple
Ripple is an enterprise blockchain and crypto solutions company that aims to enable the world to move value as seamlessly as information moves today. Their mission is to build breakthrough crypto solutions for a world without economic borders. Using blockchain technology, Ripple facilitates global financial institutions, businesses, governments, and developers to move, manage, and tokenize value, thereby unlocking greater economic opportunity. The company works within existing financial systems to improve them, partnering with customers to streamline infrastructure and collaborating with regulators to ensure solutions are secure and compliant. Ripple's products are in commercial use by hundreds of customers across more than 50 countries, helping them expand into new markets, access liquidity solutions, and generate crypto-enabled revenue streams. They also support developers by providing tools for building on the XRP Ledger, a fast and sustainable public blockchain. Ripple’s payments, custody and stablecoin solutions empower financial institutions to integrate blockchain and digital assets into their business in a simple, secure, compliant way—all in one place. From instant payments to asset tokenization, blockchain and crypto are happening right now, across the world. It’s happening to suppliers, to retailers, to exchanges, to currencies, to sectors, to industries, to markets, and to global businesses. And it’s happening with Ripple.
Skills
About the Role
You will translate complex financial software capabilities into compelling positioning, campaigns and sales enablement that resonate with CFOs, finance leaders and their teams. You'll work closely with product, content, demand generation and sales to bring solutions to market with speed and credibility.
Requirements
- 3–5 years of experience in product marketing, marketing communications or go-to-market roles in B2B software, fintech or financial services.
- Direct experience working in or alongside financial services operations.
- Familiarity with enterprise financial software, whether gained through an end-user role, implementation, consulting, presales or customer success.
- Demonstrated ability to create messaging, positioning documents, case studies, solution briefs and web copy for technical B2B audiences.
- Strong written communication skills, with the ability to translate complex concepts into clear narratives for C-level and practitioner audiences alike.
- Experience collaborating cross-functionally with product, sales and other business teams in a fast-paced environment.
Responsibilities
- Develop messaging and positioning for new product launches and integrated campaigns, in partnership with product, marketing and sales.
- Serve as the financial services subject matter expert across marketing, validating campaign messaging, event content and sales enablement materials for domain accuracy.
- Partner with the content team to ensure accurate, practitioner-level representation of financial workflows and customer pain points across all audience-facing assets.
- Maintain current, on-brand solution content on the company website in partnership with the web team.
- Build competitive positioning that highlights meaningful differentiation for buyers who know the space.
- Support demand generation by applying domain knowledge to targeting, messaging and content strategy to improve lead quality and conversion.
Benefits
- A professional development budget to support other modes of learning.
- In-office collaboration flexibility with 10+ days a month in office
- Bi-weekly all-company meeting with Leadership Team
- Team offsites, team bonding activities, happy hours
- Competitive salary, bonuses, and equity
- Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy
- Industry-leading parental leave policies and family planning benefits
- Catered lunches, fully-stocked kitchens with premium snacks/beverages