Marketing Campaign Analyst
Bitpanda is a digital investment platform offering a variety of assets including cryptocurrencies, stocks, and precious metals.
About Bitpanda
Bitpanda is an Austria-based digital investment platform that allows users to invest in cryptocurrencies, stocks, ETFs, commodities, and precious metals. It provides a secure and regulated environment for users to buy, sell, and swap digital assets. Bitpanda also offers features like savings plans, staking, and a rewards program to enhance the investment experience.
Skills
About the Role
You will be the driving force behind the success of Bitpanda's marketing initiatives, bridging the gap between creative execution and data-driven strategy. You'll ensure every campaign, from initial planning to final post-mortem, is executed with precision and aligned with core business objectives. You'll collaborate cross-functionally with Marketing, CRM, and Data teams to define the metrics that matter, optimize campaign performance, and uncover new growth opportunities. By combining analytical rigor with a passion for marketing, you will transform complex data into clear, actionable insights that empower the team to make better decisions and deliver exceptional customer experiences.
Requirements
- 3–4 years of hands-on experience in marketing analytics, business intelligence, or a related analytical function
- Ability to thrive in fast-paced, cross-functional environments and translate complex data into clear, actionable marketing insights
- Strong background in analyzing multi-channel campaign performance and driving optimization through data-backed recommendations
- Exceptional stakeholder management skills and ability to present data-driven insights to marketing and business leadership
- Highly detail-oriented and analytical, with deep proficiency in leveraging dashboards, KPIs, and customer data
Responsibilities
- Manage end-to-end performance tracking across all marketing channels, including brand, CRM, influencer, and product marketing initiatives
- Coordinate user incentive campaigns, including managing eligibility validation, payout preparation, and reward distribution
- Design and maintain dashboards and reporting frameworks, translating marketing data into actionable recommendations
- Work closely with Marketing Managers, CRM, and Data teams to define KPIs and measure overall business impact
- Analyze customer journeys and attribution to identify growth opportunities
- Lead A/B testing, incrementality analysis, and continuous process improvement
Benefits
- Hybrid working model with an additional 25 days per year to work from a city or country of your choice
- Participation in stock option plan
- Access to confidential coaching, counselling, and mental health resources through OpenUP
- 3 additional days of paid time off after 6 months of tenure
- Unlimited access to Udemy's library of online courses
- Discounts, rewards, and perks from partners worldwide
- 8 weeks of gender-neutral new parent leave
- Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin offices
- Recognition and rewards for tenure
- Exclusive Bitpanda-branded merchandise
- Company events such as the Winter Party in Vienna