Senior Manager, Marketing Analytics
Ripple provides crypto and blockchain solutions for enterprises, enabling global financial entities to move, manage, and tokenize value. They focus on improving existing financial systems through partnerships and regulatory compliance, with products used in over 50 countries.
About Ripple
Ripple is an enterprise blockchain and crypto solutions company that aims to enable the world to move value as seamlessly as information moves today. Their mission is to build breakthrough crypto solutions for a world without economic borders. Using blockchain technology, Ripple facilitates global financial institutions, businesses, governments, and developers to move, manage, and tokenize value, thereby unlocking greater economic opportunity. The company works within existing financial systems to improve them, partnering with customers to streamline infrastructure and collaborating with regulators to ensure solutions are secure and compliant. Ripple's products are in commercial use by hundreds of customers across more than 50 countries, helping them expand into new markets, access liquidity solutions, and generate crypto-enabled revenue streams. They also support developers by providing tools for building on the XRP Ledger, a fast and sustainable public blockchain. Ripple’s payments, custody and stablecoin solutions empower financial institutions to integrate blockchain and digital assets into their business in a simple, secure, compliant way—all in one place. From instant payments to asset tokenization, blockchain and crypto are happening right now, across the world. It’s happening to suppliers, to retailers, to exchanges, to currencies, to sectors, to industries, to markets, and to global businesses. And it’s happening with Ripple.
Skills
About the Role
You'll serve as the analytical backbone of Ripple's growth marketing engine, leading the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in marketing performance. You'll own analytics and reporting across all growth marketing functions, from campaign performance to pipeline attribution, partnering closely with Growth Marketing, Finance, RevOps, and other cross-functional teams to ensure data is accurate, accessible, and actionable across the full funnel. You'll also be a practitioner and champion of AI-powered tools, using them to automate workflows, accelerate insight generation, and elevate the sophistication of marketing measurement at scale. You'll use data to continuously improve reporting efficiency, forecast accuracy, and budget allocation decisions.
Requirements
- 5+ years of experience in marketing analytics, growth analytics, or a related field
- Deep expertise in growth marketing measurement methodologies across the funnel
- Hands-on experience with Salesforce CRM and marketing data pipelines
- Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights
- Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
- Experience with attribution modeling, media mix modeling, and/or incrementality testing
- Proficiency in SQL; experience with Python or R is a plus
- Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations
- Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences
- Strong cross-functional collaboration skills
Responsibilities
- Own analytics and end-to-end measurement across all growth marketing functions
- Lead the visualization and reporting infrastructure across growth marketing
- Lead pipeline attribution, ROI, CAC, LTV, and ad spend distribution analyses
- Partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting
- Evolve attribution modeling and performance measurement frameworks using AI and machine learning
- Apply AI-powered tools and predictive modeling to surface proactive insights and identify trends
- Empower experimentation programs with data-driven insights, including A/B testing and lift analyses
- Partner with RevOps, Business Intelligence and Marketing Operations teams to build reporting connecting spend to pipeline and revenue
- Identify opportunities to automate reporting and analytics workflows using AI
- Ensure data quality and integrity across CRM and marketing systems
Benefits
- Professional development budget
- Flexible in-office days (managers and teams decide which 10+ days a month to come in)
- Bi-weekly all-company meeting with Leadership Team
- Team offsites, team bonding activities, happy hours
- Competitive bonuses and equity
- Health, retirement, family forming, and family support benefits
- Employee giving match
- Mobile phone stipend
- R&R days
- Wellness reimbursement and onsite & virtual programming
- Generous vacation policy
- Parental leave policies and family planning benefits
- Catered lunches and fully-stocked kitchens with premium snacks/beverages