Ripple helps financial institutions transform global payments by providing blockchain-powered infrastructure for cross-border payments, digital asset custody, and stablecoin solutions. With it, users can enable instant settlements, reduce costs, and access new markets. The company was originally founded as OpenCoin in 2012 and rebranded to Ripple in 2015.

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Skills

Candidate Availability

Onsite · New York · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You'll serve as the analytical backbone of Ripple's growth marketing engine, leading the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in marketing performance. You'll own analytics and reporting across all growth marketing functions, from campaign performance to pipeline attribution, partnering closely with Growth Marketing, Finance, RevOps, and other cross-functional teams to ensure data is accurate, accessible, and actionable across the full funnel. You'll also be a practitioner and champion of AI-powered tools, using them to automate workflows, accelerate insight generation, and elevate the sophistication of marketing measurement at scale. You'll use data to continuously improve reporting efficiency, forecast accuracy, and budget allocation decisions.

Requirements

5+ years of experience in marketing analytics, growth analytics, or a related field
Deep expertise in growth marketing measurement methodologies across the funnel
Hands-on experience with Salesforce CRM and marketing data pipelines
Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights
Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
Experience with attribution modeling, media mix modeling, and/or incrementality testing
Proficiency in SQL; experience with Python or R is a plus
Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations
Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences
Strong cross-functional collaboration skills

Responsibilities

Own analytics and end-to-end measurement across all growth marketing functions
Lead the visualization and reporting infrastructure across growth marketing
Lead pipeline attribution, ROI, CAC, LTV, and ad spend distribution analyses
Partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting
Evolve attribution modeling and performance measurement frameworks using AI and machine learning
Apply AI-powered tools and predictive modeling to surface proactive insights and identify trends
Empower experimentation programs with data-driven insights, including A/B testing and lift analyses
Partner with RevOps, Business Intelligence and Marketing Operations teams to build reporting connecting spend to pipeline and revenue
Identify opportunities to automate reporting and analytics workflows using AI
Ensure data quality and integrity across CRM and marketing systems

Benefits

Professional development budget
Flexible in-office days (managers and teams decide which 10+ days a month to come in)
Bi-weekly all-company meeting with Leadership Team
Team offsites, team bonding activities, happy hours
Competitive bonuses and equity
Health, retirement, family forming, and family support benefits
Employee giving match
Mobile phone stipend
R&R days
Wellness reimbursement and onsite & virtual programming
Generous vacation policy
Parental leave policies and family planning benefits
Catered lunches and fully-stocked kitchens with premium snacks/beverages